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Freelancer bid proposal samples for logo design

Original logo design bid samples for Freelancer.com: a new brand, a redesign and a contest-style brief, with tips on presenting your process.

Logo clients buy taste and process. Your bid should show you understood their business and explain how you get from the brief to a final logo. Link a portfolio with work in a similar style, not every logo you have made.

Sample 1: New brand logo (question-led)

Hi [client name],

Before sketching, one question: who should your logo appeal to first, [audience A] or [audience B]? For a [business type], that decides whether we go clean and modern or warm and hand-made.

My process: a short questionnaire, three different concepts in black and white, then colour and refinements on the one you choose. You get the final files in vector (AI, SVG, PDF) and PNG, plus a one-page guide with colours and fonts.

Similar work: [portfolio link].

[Your name]

Sample 2: Logo redesign (concise)

Hi [client name],

You want your current logo modernised but still recognisable to existing customers. I would keep [the element that makes it recognisable] and simplify the rest so it works small, for example as an app icon or a social profile picture.

Two directions within [days] days, then revisions on the one you prefer. Final files in vector and PNG.

Could you send the original file if you have it?

[Your name]

Sample 3: Logo plus brand basics (milestones)

Hi [client name],

A logo and the basics to use it well:

1. Three logo concepts based on your brief ([days] days).
2. Refinement of your chosen concept, colour palette and font pairing.
3. Final files (vector, PNG, favicon) and a social media profile image and cover.

Recent brand work: [portfolio link].

What three words should people feel when they see your brand?

[Your name]

What to change before you send it

  • Show a portfolio piece in a similar style or industry.
  • Explain the process in 2 to 3 steps and list the final file types.
  • Ask one question about the audience or feeling, not about the budget.
  • Never use other designers' work or AI images in your portfolio without saying so.
  • Replace every part in [brackets] with your real details, and cut anything that does not apply to this project.

Pricing a logo design bid

Price logo work by the process (concepts, revisions, files), not by the hour shown on the clock. The bid price calculator helps you check the total against your floor rate. Open the bid price calculator.

Write bids like these faster

The free proposal generator builds a template like these from three details. Inside AutoBidPilot, the AI drafts from the full project brief and your Freelancer.com profile; you edit it and place the bid yourself with Apply Now.