Freelancer bid proposal samples for WordPress projects

Sample 1: Speed optimisation (experience-led)

Hi [client name],

I recently took a [type of site] from a slow mobile score to a fast one by [what you actually did, e.g. replacing a heavy slider and setting up caching]. Your site shows similar signs: [one thing you noticed on their site].

What I would do: take a full backup, measure the current speed, then fix images, caching and the heaviest plugins one at a time, measuring after each change so nothing breaks unnoticed. You get a before and after report.

Which hosting are you on? It changes which caching option is best.

[Your name]

Sample 2: Theme customisation (concise)

Hi [client name],

You want the [theme name] header, colours and product grid changed to match your new brand guide. I will make the changes in a child theme, so a theme update never wipes them, and test on mobile and desktop.

Timeline: [days] days. I will send screenshots for approval before anything goes live.

Can you share the brand guide or a link to the design you like?

[Your name]

Sample 3: WooCommerce store setup (milestones)

Hi [client name],

Setting up your WooCommerce store for [products]:

1. Store settings, payment and shipping methods you choose, tax settings ([days] days).
2. Product pages and categories for your first [number] products.
3. A test order from start to finish, order emails checked, and a short guide on adding new products yourself.

I have built WooCommerce stores for [one real example].

Which payment provider do you plan to use?

[Your name]

What to change before you send it

• Mention backups and a staging copy: it answers the client's biggest fear.
• Use the theme or plugin name from the brief.
• Offer screenshots for approval before changes go live.
• Do not promise a specific speed score; promise a measured before and after.
• Replace every part in [brackets] with your real details, and cut anything that does not apply to this project.

Pricing a wordpress bid

Many WordPress jobs are small and fixed price. Check that the fee on a small project (10% or a $5 minimum on fixed-price work) still leaves you a fair amount, using the bid price calculator. Open the bid price calculator.

Write bids like these faster

The free proposal generator builds a template like these from three details. Inside AutoBidPilot, the AI drafts from the full project brief and your Freelancer.com profile; you edit it and place the bid yourself with Apply Now.